You only need to take a look at YouTube to see that videos are an extremely popular medium online.
But you may never have thought about setting up your own site to rival it.
It might take some doing to reach that stage but you can make a decent amount of money from
building up a video website of your own if you go about it in the right way.
But how do you make the money? After all you can't really charge the users to post their videos on
your site, since YouTube doesn't and you will price yourself out of the market if you attempt to
charge for the privilege.
So what options do you have?
The best way to get established in this arena is to think about how to get noticed. For example, are
you going to accept any and all videos or are you going to create an online video website around
one particular subject?
A targeted site may do better than simply trying to emulate YouTube's success, as it will make you
stand out from the crowd. What subjects are popular enough to build a site around, without
breaking any copyright rules in the process? This is definitely an area where a lot of thinking is
required before you dive in.
Unless you know a lot about web design and development make sure you get an expert to help you
with designing the site so that it not only looks good but the videos themselves are easy for people
to submit as well. While you won't charge for membership you should still have a members' only
area in place where people can manage the videos they send in to the site.
Next you need to think about making money from your site. The easiest w ay to do that is to put
Google Adsense ads on your website, in prominent places on every page. Make sure you tweak the
colors and layout as much as Adsense allows you to though, so that they fit in with your layout. By
doing this they will look a lot less like adverts and more like links to other areas of interest
externally.
The idea is to get your own domain name and hosting before you set up your own site, but it could
be that you don't want to do this. Maybe you already have your own website? In that case, why not
add a video section to the site you have now?
This can be a good way to boost your
revenue since it adds more interest for people. Imagine you
have a website about interesting and weird news stories from
around the world. You could invite
people to submit their own home movies of various events
which happen, and put ads on those
pages as and when you add them to your site. This is a great
idea since it adds more depth to the site you already have, and
encourages more click throughs for your adverts.
Regardless of whether you start from scratch or add a video section to what you already have, an
online video website can tap into a big section of internet users who regularly flock to sites like this.
And what better place to advertize than on YouTube itself? Don't make it a blatant advert though –
simply post some videos which have something to do with your website and watermark your
website URL over the top of them. You might be surprised at how easily you can increase your
visitor count like this!
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